The new shopping wave – how our shopping habits have been changing right under our noses and why you should bother

Times are changing after all, isn’t it? Consumers no longer buy without proper research on the brand and its practices. As social responsibility increases, we are now living in the age of conscious consumption. Let me show you how this has everything to do with Public Relations and how it has affected one of theContinue reading “The new shopping wave – how our shopping habits have been changing right under our noses and why you should bother”

Crisis Ahead, part I – what you need to know before things go wrong

In this post, we will have a brief introduction to discuss the corporate crises. In this article, you will understand what is a crisis and if the crisis can be considered a nightmare or not. Keep up with The Airport Party to check some more info regarding Public Relations and Corporate Communications and sign ourContinue reading “Crisis Ahead, part I – what you need to know before things go wrong”

The concept that will blow up your mind

It’s easy to see how overwhelmed we have been feeling for quite a while. I feel like we have rediscovered our teenage year’s narrative when we talk about the past months: everything is just so unfair. As much tired as we might be of talking about the pandemic that took our 2020 hopes and dreamsContinue reading “The concept that will blow up your mind”

When Public Relations goes wrong – 3 cases of bad PR to learn from and what happens next

If you saw my previous posts regarding Public Relations, you already know its concept and what differs it from Marketing, Advertising, and Branding, although they work together in a complementary way with a matching strategy. That being said, I don’t think you will not agree with me that when I correlate PR with persuasion. OneContinue reading “When Public Relations goes wrong – 3 cases of bad PR to learn from and what happens next”

Break out, but don’t break you down: why you shouldn’t push yourself too hard

As you might have noticed (or not😛), yesterday I didn’t post anything. At first, I felt bad for breaking a cycle I am really committed to keeping, but then it occurred to me that I also need to get myself a break. Not that I have been overbusy with this site, which I love veryContinue reading “Break out, but don’t break you down: why you shouldn’t push yourself too hard”

The week I almost gave it all up

There is a very funny story that turned my world upside down in only one week in 2020. I have no idea how I managed to keep myself so calm (I didn’t, but one year later I can finally come clean about how I was freaking out inside) because, back then, there was no wayContinue reading “The week I almost gave it all up”

Meet the Publicist – Kelly Cutrone

The featured image for this article was taken from Kelly Cutrone’s Instagram account. You can see and follow here by clicking on this link. Now that we are a little more aware of what is Public Relations, I’d love to talk about some of the publicists that I look up to. The first one, asContinue reading “Meet the Publicist – Kelly Cutrone”