Prayers of insistent anxiety

written on January 12, 2017; reissued in December 2020, with a wonderful sense of self-knowledge and self-love. I found myself attached to religion that week, and at that time it had been a long time since I had shaken my spiritual bias. I took advantage of the opportunity and also dusted off my esotericism. ThereContinue reading “Prayers of insistent anxiety”

Public Relations and Branding: why is one so important to the other?

Following our series to distinguish PR from it’s “siblings”, it’s time to introduce you to Branding. However, let’s take a few words to remind some of the main differences here. We already know that Public Relations is responsible for the creation and management of public opinion towards a product or a brand with a well-plannedContinue reading “Public Relations and Branding: why is one so important to the other?”

Why being alone is good for you

I have to admit that being locked inside for most of 2020 did not bother me at all. I mean, I recall one day or another that I’d be a little more annoyed about this situation (plus, the biological crisis, economical panic, and all of those side effects), but overall, I feel fine. As weContinue reading “Why being alone is good for you”

A party at the airport?

You are probably asking yourself why did I name this project The Airport Party, especially if you are one of the members of the large group of people who hates airports. To be honest with you, I never understood why people hate airports so much and I’m going to excuse myself on the traveling sessionContinue reading “A party at the airport?”

How does Public Relations differ from marketing

In our previous post, we have talked about the main differences between Public Relations and Advertising. Now it’s time to explore if PR and marketing are the same things… And why they’re not if you know what I mean. Although I have given a spoiler already, I don’t think it came out as a surpriseContinue reading “How does Public Relations differ from marketing”

The 4 main differences between Public Relations and Advertising

Is Public Relations advertising? As I said in my previous post this week, both are related, but they are not the same thing. Although some people like to say that PR is free advertising, I personally find this statement an open door for confusing different concepts, even though it’s not a misunderstanding when we thinkContinue reading “The 4 main differences between Public Relations and Advertising”

The cold hard truth on living abroad – what nobody tells you

The images in this post are brought by an amazing photographer who I am lucky to call one of my best friends, Gustavo Amat. Please, get yourself some eye candy and check out his work at 500px or his Instagram page. We have a bad habit of saying that when we achieve this or thatContinue reading “The cold hard truth on living abroad – what nobody tells you”

Here is a good advice before hitting the road

I know, planning a trip is too exciting and you can barely wait until it’s time to finally pack and leave. You do checklists, you plan your days ahead (or you don’t, YOLO – does anybody still say that?), and all that routine before hitting the road. When you come back, you tell everyone allContinue reading “Here is a good advice before hitting the road”