The new shopping wave – how our shopping habits have been changing right under our noses and why you should bother

Times are changing after all, isn’t it? Consumers no longer buy without proper research on the brand and its practices. As social responsibility increases, we are now living in the age of conscious consumption. Let me show you how this has everything to do with Public Relations and how it has affected one of theContinue reading “The new shopping wave – how our shopping habits have been changing right under our noses and why you should bother”

Crisis Ahead, part I – what you need to know before things go wrong

In this post, we will have a brief introduction to discuss the corporate crises. In this article, you will understand what is a crisis and if the crisis can be considered a nightmare or not. Keep up with The Airport Party to check some more info regarding Public Relations and Corporate Communications and sign ourContinue reading “Crisis Ahead, part I – what you need to know before things go wrong”

When Public Relations goes wrong – 3 cases of bad PR to learn from and what happens next

If you saw my previous posts regarding Public Relations, you already know its concept and what differs it from Marketing, Advertising, and Branding, although they work together in a complementary way with a matching strategy. That being said, I don’t think you will not agree with me that when I correlate PR with persuasion. OneContinue reading “When Public Relations goes wrong – 3 cases of bad PR to learn from and what happens next”

Meet the Publicist – Kelly Cutrone

The featured image for this article was taken from Kelly Cutrone’s Instagram account. You can see and follow here by clicking on this link. Now that we are a little more aware of what is Public Relations, I’d love to talk about some of the publicists that I look up to. The first one, asContinue reading “Meet the Publicist – Kelly Cutrone”

Why do you need PR – 3 good reasons why you might consider learning more about Public Relations

In one of our previous articles where we have discussed some tips on how to show your skills and attract attention, the time has come for you to understand three good reasons to learn more about PR – employer’s edition. It’s no wonder that we have seen a lot of surprising business on the media.Continue reading “Why do you need PR – 3 good reasons why you might consider learning more about Public Relations”

Public Relations and the Lockdown side effects on the Economy – the key to the door to keeping up the game

You probably read this for the last three months so far, and yet you will read it again because it’s still unbelievable that 2020 has only one week to come to an end. It all has gone by so fast, yet the pandemic side effects feel like forever harassing our willingness to celebrate life outsideContinue reading “Public Relations and the Lockdown side effects on the Economy – the key to the door to keeping up the game”

Be your own PR – tips on how to show your skills and attract attention

It’s no secret that the economic crisis has hit us hard, worldwide. Because of the pandemic situation due to the COVID-19, WHO has advised us to stay home and protect ourselves from exposure to a virus that, back then, was unknown to medicine. Some of us were privileged enough to be able to stay homeContinue reading “Be your own PR – tips on how to show your skills and attract attention”

Public Relations and Branding: why is one so important to the other?

Following our series to distinguish PR from it’s “siblings”, it’s time to introduce you to Branding. However, let’s take a few words to remind some of the main differences here. We already know that Public Relations is responsible for the creation and management of public opinion towards a product or a brand with a well-plannedContinue reading “Public Relations and Branding: why is one so important to the other?”

How does Public Relations differ from marketing

In our previous post, we have talked about the main differences between Public Relations and Advertising. Now it’s time to explore if PR and marketing are the same things… And why they’re not if you know what I mean. Although I have given a spoiler already, I don’t think it came out as a surpriseContinue reading “How does Public Relations differ from marketing”

The 4 main differences between Public Relations and Advertising

Is Public Relations advertising? As I said in my previous post this week, both are related, but they are not the same thing. Although some people like to say that PR is free advertising, I personally find this statement an open door for confusing different concepts, even though it’s not a misunderstanding when we thinkContinue reading “The 4 main differences between Public Relations and Advertising”