Public Relations and Branding: why is one so important to the other?

Following our series to distinguish PR from it’s “siblings”, it’s time to introduce you to Branding. However, let’s take a few words to remind some of the main differences here. We already know that Public Relations is responsible for the creation and management of public opinion towards a product or a brand with a well-plannedContinue reading “Public Relations and Branding: why is one so important to the other?”